The last 15 years have seen wave after wave of disruption in B2C e-commerce. Meanwhile the B2B supply chain has remained largely the same: still driven by old technology and software based on product push and predictive supply chain models. The result is retailers and their supply chain software are struggling to respond to an industry that has evolved in a consumer-driven, omni-channel, product-pull age.
At DropShip Commerce, we believe that the B2B supply chain is now on the precipice of a revolution. We believe there is a better way for retailers and brand manufacturers to do business together: A way that makes it easier to collaborate and respond to consumer-driven demand. A way where virtual product catalogs, real-time inventory, and consumer-direct order processes are areas where businesses thrive, rather than labor in IT quagmires. We believe the survivors of this revolution will create truly collaborative trading partner relationships that win long term customer loyalty. Those that do not adapt will not survive.
Though the supply chain revolution will ultimately expand far beyond just drop shipping as the world adapts, the business pains related to virtual product, inventory, and order data place drop shipping in the heart of the current predicament and drive us to build great software that will accelerate and enable the inevitable next wave of commerce disruption: The Demand Chain.